The introduction of advertising on generative AI platforms such as OpenAI’s ChatGPT could become the most important marketing shift since the rise of mobile. This is not simply another ad placement. It signals the beginning of Conversational Commerce where questions, recommendations, and purchases may happen inside a single dialogue.
For businesses in the Australia, this change presents both uncertainty and opportunity. Those who prepare early will be ready to lead when AI-driven advertising becomes mainstream.
At NeoSolax, we believe this is one of the most exciting developments in digital marketing, and we are already helping brands build strategies for this new era.
From SEO to Answer Engine Optimization
The major shift is in user behaviour. People are moving from typing keywords into a search box to asking AI systems direct questions. They do not just want information. They want actions. Booking an appointment. Ordering a product. Subscribing to a service.
What ChatGPT Advertising Could Look Like
The NeoSolax digital marketing team expect ChatGPT advertising to grow around high intent interactions. Formats may evolve in several directions:
- Sponsored Answers: Relevant recommendations could appear within ChatGPT responses. These would be clearly labelled but designed to feel helpful in context.
- Agentic Commerce: ChatGPT may allow users to complete purchases without leaving the conversation. Imagine asking for the best solicitor in London, receiving a suggestion, and booking directly in the chat.
- Value Exchange Access: Free users could unlock premium model speed or features by engaging with a short, targeted advertisement.
These possible models point to a future where discovery and conversion merge into one seamless conversational flow.
Competitive Analysis: The AI Advertising Landscape
OpenAI will not stand alone. Other platforms are shaping their own approaches to conversational advertising. Below is how the market could develop:
| Platform | Core Ad Strategy and Possible AI Strategy | OpenAI Ads Advantage and Challenges |
|---|---|---|
| Dominates search ads with keywords and AI Overviews. Likely to evolve toward blended sponsored answers. | OpenAI feels like a native answer engine which creates a clear advantage. The challenge is Google’s unmatched scale and data. | |
| Meta (Facebook and Instagram) | Strong behavioural targeting with visual ad formats. Could integrate chat-driven commerce and generative creative. | OpenAI captures intent at the moment of need. The challenge is Meta’s ability to combine social context with discovery. |
| Amazon | Leads in retail media at the point of purchase. Likely to expand Alexa into conversational commerce. | OpenAI influences users earlier in discovery. The challenge is Amazon’s deep product data and fulfilment power. |
| TikTok | Drives discovery and entertainment through short video. Could embed conversational prompts into video-driven journeys. | OpenAI wins on task-focused utility. The challenge is TikTok’s unmatched cultural influence with younger demographics. |
| B2B targeting through professional networks. May introduce conversational assistants for career growth and service providers. | OpenAI can capture professional service intent earlier. The challenge is LinkedIn’s strong data advantage in business audiences. | |
| Anthropic (Claude) | Positioned around safe, trusted AI. May introduce ethical ad models with transparency. | OpenAI benefits from scale. The challenge is Anthropic’s ability to differentiate on safety and trust. |
| xAI (Elon Musk) | Integrated with the X platform for real-time information. Could blend conversational ads with news and live events. | OpenAI offers more mature chat experiences. The challenge is xAI’s tie to a massive social platform. |
| Perplexity AI | Focused on answers with verified sources. Likely to monetise through sponsored citations. | OpenAI is broader and more user-friendly. The challenge is Perplexity’s reputation for trustworthy sources. |
| Cohere | Enterprise-focused AI solutions. Could specialise in conversational B2B marketing. | OpenAI has consumer reach. The challenge is Cohere’s enterprise credibility. |
The takeaway is clear. The future of advertising is conversational. OpenAI may lead, but every competitor is shaping its own path.
How This Could Affect Australia Marketing Channels
Digital
- Search (PPC and SEM): Cost per click may rise as high intent queries move to AI platforms. A new category of AI PPC is likely to appear.
- Social Media: Platforms will increase their use of AI to personalise creative. Their value will shift more toward awareness and engagement, while conversion journeys may move to conversational agents.
Traditional
Television and print remain important in the Australia for reach and trust. While AI systems may manage the conversion, traditional media helps build credibility. If an AI recommends a brand, audiences must already trust it.
Content
Answer Engine Optimization (AEO) is becoming critical. Brands must publish structured content that conversational AIs can pull into responses. Clear FAQs, schema markup, and authoritative data are essential.
How Australia Businesses Can Prepare
There are steps businesses can take today:
- Focus on Generative Engine Optimization (GEO): Ensure your content is structured and factual so AI can recognise it as a reliable source.
- Prepare for Agentic Commerce: Make ecommerce and booking systems ready for integration with AI agents. This means clean product data and frictionless checkout experiences.
- Balance AI with Human Creativity: Customers will reward brands that feel authentic. Use AI for scale but human teams for voice and strategy.
- Invest in Transparency: Open communication about sponsorships and data builds trust in an AI-driven world.
- Map Conversational Journeys: Reimagine customer experience as dialogues rather than click paths.
Why NeoSolax is Preparing Now
At NeoSolax, we see the rise of ChatGPT ads as one of the most important opportunities in digital marketing. We combine deep ecommerce expertise in Magento, Shopify and Headless CMS with advanced strategies for AI advertising.
We help brands to:
- Optimise for AEO and GEO so they are cited in AI answers
- Prepare ecommerce and booking systems for agent-driven purchases inside ChatGPT
- Build multi-channel strategies that balance Google, Meta, LinkedIn, TikTok and AI-driven ad platforms
When AI advertising becomes mainstream, our goal is for our clients to already be visible and trusted.
The Next Era of Digital Marketing
ChatGPT ads and generative AI advertising may compress the customer journey from discovery to conversion into a single conversational flow.
For Australia businesses this is an opportunity to lead. By optimising content, preparing for agentic commerce and building transparent, human-centred creative, brands can capture market share in the next era of digital marketing.
At NeoSolax, we help businesses prepare today for the opportunities of tomorrow. The conversational gold rush is already beginning. The question is whether your brand will be ready when AI advertising arrives.